mattmcinerney:

Brand New: Pepsi, New Bottles

Absa-fuggin-lutely Ugly. This set looks like First year design student assignment work. The three different variations of the logo are completely uninspired. Apparently these are supposed to represent “smiles”. Are you FN kidding me? I swear this is the kind of shit that makes people think being a graphic designer is easy. This looks like a retro package not an updated rebrand. They are also planning to do some weird crap with the Gatorade branding as well. I predict this is the closest we will come to actually seeing these designs on the shelves. There has got to be a tremendous amount negative feedback coming Pepsi’s way on these designs

1. pasty reblogged this from karmcity and added:

   I think I’m having the same reaction that people in the 1960s had to hearing that the astronauts drank Tang. WTF is this...

2. ejronin reblogged this from karmcity and added:

   I think the typeface is iffy as well, but I have a hard time thinking of one that would maintain the visual consistncy...

3. keithstewart reblogged this from karmcity and added:

   I don’t know, I kinda like the new Pepsi bottle design. It looks like a change I can believe in.

4. guaranteedfreshness reblogged this from mattmcinerney and added:

   Absa-fuggin-lutely Ugly. This set looks like First year design student assignment work. The three different variations...

5. tumblrone reblogged this from mattmcinerney and added:

   Is that… Foreskin?!

6. alexgoldstein reblogged this from mattmcinerney
7. 60gritbeard reblogged this from mattmcinerney
8. summerordonez reblogged this from mattmcinerney
9. exuberantfool reblogged this from mattmcinerney and added:

   not sure if I like or not.

10. toribelliachi reblogged this from mattmcinerney and added:

    Funny, found this on Twitte,r just read up on...New, came to Tumblr and found them on my...

11. karmcity reblogged this from mattmcinerney and added:

    Hm. It looks like they refreshed a dated design with an even older concept. The typeface is something I would have used...

12. mattmcinerney posted this