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<rss version="2.0"><channel><description>A venture into Tumblr by GuaranteedFreshness.</description><title>Fresh Delivery</title><generator>Tumblr (3.0; @guaranteedfreshness)</generator><link>http://guaranteedfreshness.tumblr.com/</link><item><title>via Oaktree Creative</title><description>&lt;img src="http://3.media.tumblr.com/tumblr_ktltg0ENtU1qzpzuwo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;via &lt;a href="http://www.oaktreecreative.com/blog/design/rethinking-the-fold/" target="_blank"&gt;Oaktree Creative&lt;/a&gt;&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/255418238</link><guid>http://guaranteedfreshness.tumblr.com/post/255418238</guid><pubDate>Tue, 24 Nov 2009 00:12:00 -0800</pubDate></item><item><title>Validation isn't everything</title><description>&lt;p&gt;via &lt;a href="http://humachine.us/post/239725058/validation-isnt-everything" target="_blank"&gt;nikography&lt;/a&gt;:&lt;/p&gt;
&lt;h3&gt;so, you’re coding up a site. you’ve done this before, you know to append alternate text to images that you include in your markup. but i must ask- are you doing it so that your code will validate/meet some unofficial set of standards or are you considering each and every image as it might be encountered in a &lt;a href="http://en.wikipedia.org/wiki/Screen_reader" target="_blank"&gt;screen reader&lt;/a&gt;?&lt;/h3&gt;
&lt;p&gt;&lt;b&gt;sometimes images should not have &lt;code&gt;alt&lt;/code&gt; text&lt;/b&gt;. i know, i know! this is crazy talk… you know that missing &lt;code&gt;alt&lt;/code&gt; text on even &lt;i&gt;one&lt;/i&gt; image means your site will &lt;b&gt;fail&lt;/b&gt; &lt;a href="http://validator.w3.org/" target="_blank"&gt;validation&lt;/a&gt;. oh, the horror! the shame! the &lt;a href="http://validator.w3.org/" target="_blank"&gt;algorithm&lt;/a&gt; knows all, and will not hesitate to tell you just what a crappy job you did.&lt;/p&gt;
&lt;p&gt;to demonstrate, i’ll walk you through an example. let’s say you’re working on a video site and there is a section consisting of a list of episodes. they are displayed in list form, with a thumbnail and the title of the video as linked text. (&lt;a href="http://threadbanger.com/episodes" target="_blank"&gt;sound&lt;/a&gt; &lt;a href="http://youtube.com" target="_blank"&gt;familiar&lt;/a&gt;?)&lt;/p&gt;
&lt;p&gt;by &lt;a href="http://www.w3.org/" target="_blank"&gt;w3c&lt;/a&gt; standards, all of those little thumbnails ought to have alternate text. the validator-botgod says so. well, what exactly should the text be?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;should it contain the title of the video so that it’s descriptive and good for &lt;a title="Search Engine Optimization" href="http://en.wikipedia.org/wiki/Evil" target="_blank"&gt;SEO&lt;/a&gt;? and also so that anyone who can’t see your images can see each episode title duplicated twice? (it will show up as two separate links with the same text)&lt;/li&gt;
&lt;li&gt;should it contain a descriptive word like ‘list item’? this is what i found in youtube’s markup, but i don’t think this is really the right way to go either. if someone can’t see the thumbnails but can read or hear the title text, it’s not really relevant whether that person is aware there ever was a thumbnail. and writing out the text “list item” 20 times before each title is just annoying. really now.&lt;/li&gt;
&lt;li&gt;the only possible alternate text that i can imagine is that which describes what exactly the thumbnail image is, i.e. “young boy with a red ball”. but that’s not feasible with sites like &lt;a href="http://youtube.com" target="_blank"&gt;youtube&lt;/a&gt; and &lt;a href="http://vimeo.com" target="_blank"&gt;vimeo&lt;/a&gt;.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;my personal choice and preference is to omit the &lt;code&gt;alt&lt;/code&gt; attribute entirely. &lt;a href="http://www.w3.org/" target="_blank"&gt;w3c&lt;/a&gt; insists that you put &lt;code&gt;alt=""&lt;/code&gt; in each image tag to pass validation. i think this is ridiculous.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;bottom line&lt;/b&gt;: validation doesn’t mean shit. it’s useful sometimes for debugging, but that’s as far as it goes. instead of looking for approval from a web service, think through your decisions, test extensively, learn from mistakes and &lt;b&gt;don’t half-ass it&lt;/b&gt;. doing those things will validate you more than an &lt;a href="http://validator.w3.org/images/vxhtml10" target="_blank"&gt;archaic web badge&lt;/a&gt; ever could.&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/240015000</link><guid>http://guaranteedfreshness.tumblr.com/post/240015000</guid><pubDate>Tue, 10 Nov 2009 22:38:00 -0800</pubDate></item><item><title>"No matter how much industry or business wants to, you can’t put creativity or inspiration on a..."</title><description>“No matter how much industry or business wants to, you can’t put creativity or inspiration on a schedule.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://twitter.com/danrubin/status/5133643340" target="_blank"&gt;Dan Rubin&lt;/a&gt;&lt;/em&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/222945109</link><guid>http://guaranteedfreshness.tumblr.com/post/222945109</guid><pubDate>Sun, 25 Oct 2009 11:10:59 -0700</pubDate></item><item><title>Regretsy – Crapstack</title><description>&lt;a href="http://www.regretsy.com/2009/10/19/crapstack"&gt;Regretsy – Crapstack&lt;/a&gt;: &lt;p&gt;&lt;img height="511" width="481" src="http://www.regretsy.com/images/haystack.png"/&gt;&lt;/p&gt;
&lt;p&gt;I’m no expert, but if you’re in the business of making candy, you might want to photograph it so it doesn’t look like something out of the North American Scat Guide. All this needs is ruler next to it and a couple of flies.&lt;/p&gt;
&lt;p&gt;(via &lt;a href="ttp://www.regretsy.com/2009/10/19/crapstack" target="_blank"&gt;regretsy&lt;/a&gt;)&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/219296052</link><guid>http://guaranteedfreshness.tumblr.com/post/219296052</guid><pubDate>Wed, 21 Oct 2009 12:39:19 -0700</pubDate></item><item><title>The Mustard Crush!</title><description>&lt;p&gt;&lt;img height="512" width="488" src="http://a.espncdn.com/media/apphoto/29a17aa1-b438-47e8-943c-84d8e830d40b.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://katiepalooza.tumblr.com/post/217778008/broncos-should-wear-their-throwbacks-more-often" target="_blank"&gt;katiepalooza&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;h2&gt;6-0 Bitches!&lt;/h2&gt;
&lt;/blockquote&gt;
&lt;p&gt;Yeah the unis are ugly and so are some of the wins but oh well!&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/217906514</link><guid>http://guaranteedfreshness.tumblr.com/post/217906514</guid><pubDate>Mon, 19 Oct 2009 23:58:40 -0700</pubDate></item><item><title>The Same Color Illusion </title><description>&lt;a href="http://apod.nasa.gov/apod/ap091004.html"&gt;The Same Color Illusion &lt;/a&gt;: &lt;p&gt;&lt;img src="http://apod.nasa.gov/apod/image/0910/greyillusion_wikipedia.jpg" width="500" height="300"/&gt;&lt;/p&gt;
&lt;p&gt;Had to check it in Photoshop just for my own self-satisfaction…&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/211112040</link><guid>http://guaranteedfreshness.tumblr.com/post/211112040</guid><pubDate>Mon, 12 Oct 2009 08:47:00 -0700</pubDate></item><item><title>Don’t be stupid.</title><description>&lt;img src="http://3.media.tumblr.com/tumblr_kr985rny4E1qzpzuwo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;h2&gt;Don’t be stupid.&lt;/h2&gt;&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/208486866</link><guid>http://guaranteedfreshness.tumblr.com/post/208486866</guid><pubDate>Fri, 09 Oct 2009 08:53:00 -0700</pubDate></item><item><title>The Freshest Kids” feat. Brother Ali, Evidence &amp; Toki...</title><description>&lt;object width="400" height="333"&gt;&lt;param name="movie" value="http://videos.onsmash.com/e/gyeG7iK2JG5HkGhk" /&gt;&lt;param name="allowFullscreen" value="true" /&gt;&lt;param name="allowScriptAccess" value="always" /&gt;&lt;param name="allowNetworking" value="all" /&gt;&lt;embed src="http://videos.onsmash.com/e/gyeG7iK2JG5HkGhk" type="application/x-shockwave-flash" allowfullscreen="true" allownetworking="all" allowscriptaccess="always" width="400" height="333"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;h2&gt;The Freshest Kids” feat. Brother Ali, Evidence &amp; Toki Wright&lt;/h2&gt;
The official anthem of the Fresh Air Tour.&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/203188895</link><guid>http://guaranteedfreshness.tumblr.com/post/203188895</guid><pubDate>Fri, 02 Oct 2009 23:39:00 -0700</pubDate></item><item><title>Please stop asking me to make it "POP"</title><description>&lt;p&gt;&lt;b&gt;Rant alert.&lt;/b&gt;&lt;/p&gt;
&lt;h3&gt;Most designers pride themselves on being visual problem solvers. Taking a client’s needs, desires and business goals into consideration with nearly every design and coding decision.&lt;/h3&gt;
&lt;p&gt;There are varied reasons a client contracts a professional to take care of their project but every project DOES start with a problem to be solved. “Client needs XYZ.” After client and designer have discussed cost, scope, timelines and goals, most times based on very well defined information from the client, there comes a moment in the design phase where the client’s feedback simply consists of the words:&lt;/p&gt;
&lt;h2&gt;Make it POP.&lt;/h2&gt;
&lt;p&gt;Can someone please, tell me what the hell that means?&lt;/p&gt;
&lt;p&gt;It’s nothing I’ve ever actually had defined for me. Not in school and not in any of the twelve years of my design career.&lt;/p&gt;
&lt;p&gt;Oh and there are variations designers should be aware of, you know, so that should you happen to encounter one you can address the situation appropriately…&lt;/p&gt;
&lt;h3&gt;There’s no POP.&lt;/h3&gt;
&lt;h3&gt;It just doesn’t POP.&lt;/h3&gt;
&lt;h3&gt;We need more POP.&lt;/h3&gt;
&lt;h3&gt;We’d like to see it POP.&lt;/h3&gt;
&lt;h3&gt;Can we… Make it POP.&lt;/h3&gt;
&lt;p&gt;Crafty clients will certainly have other as yet undiscovered variations. Of course the answer to all of these is either “So.”, “No” or “We can’t.” and sometimes “What?” because this type of feedback means NOTHING. It’s the equivalent of telling a 911 operator “Help me I’m in L.A. and I’m dying.” Oh, and account/project managers/salespeople, please don’t even bother forwarding or otherwise conveying this type of input to your design team. It’s a recipe for nothing but having a lot of people throw-up just a little bit in their mouths… simultaneously.&lt;/p&gt;
&lt;p&gt;For a designer to help a client solve their (design) problems, the designer needs real, tangible input and feedback. Whether that feedback is positive or negative doesn’t matter, it gives the designer a sense of if they are heading in the right direction or not (based on what the client wants to see not necessarily what the proper design decisions are… but that is a whole ‘nother post…)&lt;/p&gt;
&lt;p&gt;So now that I have that off my chest I’ll likely be able to refrain from punching someone in the neck next time they utter that damn phrase in a meeting.&lt;/p&gt;
&lt;p&gt;&lt;./Rant&gt;&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/196449107</link><guid>http://guaranteedfreshness.tumblr.com/post/196449107</guid><pubDate>Fri, 25 Sep 2009 00:11:00 -0700</pubDate></item><item><title>"OH CHRISTMAS EVE!! Please stop asking designers to make it “POP"</title><description>“OH CHRISTMAS EVE!! Please stop asking designers to make it “POP””&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;Jaded Me.&lt;/em&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/196350144</link><guid>http://guaranteedfreshness.tumblr.com/post/196350144</guid><pubDate>Thu, 24 Sep 2009 21:19:59 -0700</pubDate></item><item><title>New Site for Design Inspiration </title><description>&lt;p&gt;&lt;img height="811" width="487" src="http://www.thedesigncubicle.com/wp-content/uploads/2009/09/out-2.png"/&gt;&lt;/p&gt;
&lt;p&gt;via @&lt;a href="http://twitter.com/behoff" target="_blank"&gt;behoff&lt;/a&gt; &lt;a href="http://bit.ly/195glQ" target="_blank"&gt;http://bit.ly/195glQ&lt;/a&gt; // Love this new site design…&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/196248190</link><guid>http://guaranteedfreshness.tumblr.com/post/196248190</guid><pubDate>Thu, 24 Sep 2009 18:50:00 -0700</pubDate></item><item><title>* { padding-bottom: 100% !important; } #sir-mix-a-lot #css-reset</title><description>&lt;p class="zemanta-img"&gt;&lt;a href="http://en.wikipedia.org/wiki/Image:BabyGotBack.jpg" target="_blank"&gt;&lt;img alt="“Baby Got Back” cover" src="http://upload.wikimedia.org/wikipedia/en/b/b0/BabyGotBack.jpg"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Image via &lt;a href="http://en.wikipedia.org/wiki/Image:BabyGotBack.jpg" target="_blank"&gt;Wikipedia&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;via @&lt;a href="http://twitter.com/andyford" target="_blank"&gt;andyford&lt;/a&gt;&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/196248313</link><guid>http://guaranteedfreshness.tumblr.com/post/196248313</guid><pubDate>Thu, 24 Sep 2009 18:50:00 -0700</pubDate></item><item><title>RT @cdharrison: Fantastic ideas. http://icio.us/wi4knx</title><description>&lt;p&gt;RT @&lt;a href="http://twitter.com/cdharrison" target="_blank"&gt;cdharrison&lt;/a&gt;: Fantastic ideas. &lt;a href="http://icio.us/wi4knx" target="_blank"&gt;http://icio.us/wi4knx&lt;/a&gt;&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/196057009</link><guid>http://guaranteedfreshness.tumblr.com/post/196057009</guid><pubDate>Thu, 24 Sep 2009 14:04:23 -0700</pubDate></item><item><title>Hello, what is your name and what would you like to hear?</title><description>&lt;object width="400" height="336"&gt;&lt;param name="movie" value="http://www.youtube.com/v/pFcv5DSX-5c&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/pFcv5DSX-5c&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;h2&gt;Hello, what is your name and what would you like to hear?&lt;/h2&gt;&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/195177530</link><guid>http://guaranteedfreshness.tumblr.com/post/195177530</guid><pubDate>Wed, 23 Sep 2009 12:16:02 -0700</pubDate></item><item><title>Some good thoughts on Qualifying Prospective Clients http://ow.ly/q59D</title><description>&lt;p&gt;Some good thoughts on Qualifying Prospective Clients &lt;a href="http://ow.ly/q59D" target="_blank"&gt;http://ow.ly/q59D&lt;/a&gt;&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/193644912</link><guid>http://guaranteedfreshness.tumblr.com/post/193644912</guid><pubDate>Mon, 21 Sep 2009 14:59:06 -0700</pubDate></item><item><title>I like the new tumblr site from @markjardine</title><description>&lt;p&gt;&lt;a href="http://markjardine.com" target="_blank"&gt;http://markjardine.com&lt;/a&gt;&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/193644882</link><guid>http://guaranteedfreshness.tumblr.com/post/193644882</guid><pubDate>Mon, 21 Sep 2009 14:59:00 -0700</pubDate></item><item><title>Anatomy of a client driven design process:</title><description>&lt;p&gt;
&lt;object height="340" width="560" data="http://www.youtube.com/v/Wac3aGn5twc&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"&gt;
&lt;param name="allowFullScreen" value="true"&gt;
&lt;param name="allowscriptaccess" value="always"&gt;
&lt;param name="src" value="http://www.youtube.com/v/Wac3aGn5twc&amp;hl=en&amp;fs=1&amp;"&gt;
&lt;param name="allowfullscreen" value="true"&gt;&lt;/object&gt;
&lt;/p&gt;
&lt;p&gt;Designing The Stop Sign: &lt;a href="http://ow.ly/q59T" target="_blank"&gt;http://ow.ly/q59T&lt;/a&gt;&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/193644949</link><guid>http://guaranteedfreshness.tumblr.com/post/193644949</guid><pubDate>Mon, 21 Sep 2009 14:59:00 -0700</pubDate></item><item><title>This aggregator pulls the best design related accounts and has a plethora of resources...</title><description>&lt;p&gt;This aggregator pulls the best design related accounts and has a plethora of resources &lt;a href="http://bit.ly/Gek56" target="_blank"&gt;http://bit.ly/Gek56&lt;/a&gt; via @&lt;a href="http://twitter.com/cohenspire" target="_blank"&gt;cohenspire&lt;/a&gt;&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/193644845</link><guid>http://guaranteedfreshness.tumblr.com/post/193644845</guid><pubDate>Mon, 21 Sep 2009 14:58:58 -0700</pubDate></item><item><title>Hey @cdharrison: Get off your ass and learn jQuery. It’d make implementing this slider a lot...</title><description>&lt;p&gt;Hey @&lt;a href="http://twitter.com/cdharrison" target="_blank"&gt;cdharrison&lt;/a&gt;: Get off your ass and learn jQuery. It’d make implementing this slider a lot easier. &lt;a href="http://bit.ly/APFru" target="_blank"&gt;http://bit.ly/APFru&lt;/a&gt;&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/193644774</link><guid>http://guaranteedfreshness.tumblr.com/post/193644774</guid><pubDate>Mon, 21 Sep 2009 14:58:52 -0700</pubDate></item><item><title>RT @elijahmanor: “aToolTip: Simple jQuery Tooltip” #tech #jquery http://j.mp/2E2c4l...</title><description>&lt;p&gt;RT @&lt;a href="http://twitter.com/elijahmanor" target="_blank"&gt;elijahmanor&lt;/a&gt;: “aToolTip: Simple jQuery Tooltip” #tech #jquery &lt;a href="http://j.mp/2E2c4l" target="_blank"&gt;http://j.mp/2E2c4l&lt;/a&gt; *Nice effect for “On Click Tooltip” demo&lt;/p&gt;</description><link>http://guaranteedfreshness.tumblr.com/post/193644665</link><guid>http://guaranteedfreshness.tumblr.com/post/193644665</guid><pubDate>Mon, 21 Sep 2009 14:58:40 -0700</pubDate></item></channel></rss>
